23/01/23. Maxol’s pay it forward Christmas coffee initiative has resulted in €60,000 in donations for the mental health charity Aware. Pictured at the announcement are (l to r) Drew Flood, Business Development Manager, Aware, and Brian Donaldson, CEO, Maxol with Rue, the miniature Cockapoo. During the festive season, customers at Maxol stores across Ireland were encouraged to embrace the spirit of giving and kindness with Maxol’s Cup of Kindness initiative to support Aware. The family-owned retailer donated 10c from every cup of its ROSA Coffee and other hot drinks purchased in November and December 2022 to the charity and raised a total of €60,000. Photograph: Leon Farrell / Photocall Ireland